Best Photography Marketing and Promotion Books
Successful Self-Promotion for Photographers
The Photographer's Guide to Marketing and Self-Promotion
Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers
The Photographer's Guide to Marketing and Self-Promotion
The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers
Marketing & Selling Techniques for Digital Portrait Photography
Top 10
1. Successful Self-Promotion for Photographers
There's much more to being a professional photographer than simply taking great pictures. Today's self-employed photographers must have marketing savvy to spare. This guide from a widely known and respected industry insider provides that-and much more. In Successful Self-Promotion for Photographers, freelance photographers learn what they must do to improve their skills after the pictures have been developed. Featuring sections such as "Focus Your Image…»
2. The Photographer's Guide to Marketing and Self-Promotion
New technology and an increased reliance on stock photos have dramatically altered the world of professional photography. Digital equipment and client requests have altered the scope of the very meaning of âÄúphotographer,âÄù while scores of professionals who began and ran their businesses by referral and word of mouth are being forced to re-evaluate their strategies. Photographers, whether beginners or seasoned professionals, need new guidance to face the…»
3. Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers
From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing methodâÄîa systematic, proactive approach that takes advantage of the best…»
4. The Photographer's Guide to Marketing and Self-Promotion
New technology and an increased reliance on stock photos have dramatically altered the world of professional photography. Digital equipment and client requests have altered the scope of the very meaning of âÄúphotographer,âÄù while scores of professionals who began and ran their businesses by referral and word of mouth are being forced to re-evaluate their strategies. Photographers, whether beginners or seasoned professionals, need new guidance to face the…»
5. The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers
Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers create a brand, target a market, fashion a comfortable and savvy studio, run an effective consultation, and build strong interpersonal relationships. The advice goes beyond the technical and offers ideas for kids clubs, bundling products, and creating special portrait…»
6. Marketing & Selling Techniques for Digital Portrait Photography
More than a dozen marketers and photographers contributed to this manual that advises photographers attempting to run a profitable business while maintaining focus on their creative expression and client relationships. Savvy marketing advice on how to select a target audience, create a marketing strategy, design effective marketing pieces, and fine-tune the studio environment to appeal to families is complemented by before-and-after examples of studio…»